Your buyers tell you
exactly what they want.
Nobody captures it.

The CNA captures 30+ structured data points per customer: full buyer profile (name, contact, salesperson), vehicle preferences (new or used, type, specific model, features priority), financial profile (payment comfort range, down payment type and amount, trade-in vehicle and equity), credit self-assessment, purchase timeline, and free-form notes from the conversation. All of it stored, searchable, and visible to managers — not locked in a rep's memory or a sticky note.

A CRM records what happened after the deal started — contact info, lead source, deal stage, gross. Entake captures what happens before the deal starts — what the customer actually wants, what they can pay, what they're trading, when they're ready. That's buyer intent data, and no CRM in automotive is structured to capture it at the point of conversation. Entake pushes enriched buyer profiles into your CRM so the desk starts with real intelligence instead of a name and a phone number.

Most dealership training is event-based — a week of onboarding, a quarterly meeting, maybe a YouTube playlist. Entake is continuous. Reps use it daily, not because they're required to, but because it makes them better at their job on the same day they use it. And critically, the training system is the same system that captures buyer data. You're not running two separate tools — the rep practice and the customer discovery happen in the same platform.

Because it makes them better at their job on the same day they use it. AI Coach practice in the morning leads to better objection handling in the afternoon. VIN decode on the lot means they sound like a product expert in front of a customer right now. The mobile-first design is as fast and easy as anything else on their phone. And reps who log CNAs know their managers can see the pipeline — which creates its own accountability without constant follow-up.

Both, by design. The platform captures and organizes the data. The weekly consulting rhythm is what keeps it alive and ensures you're actually acting on what the data is showing you. We have seen stores that buy software and never use it. The operator partnership exists specifically to prevent that — and to help you make inventory, coaching, and staffing decisions with the intelligence Entake is surfacing.

Reps can be active on the platform within their first week. Full setup — branded login, team access, methodology configuration — is done in the first session. There is no IT integration required and no months-long rollout. Your store starts capturing buyer data from the first shift. The market intelligence builds from there.

Both. Each rooftop gets its own branded environment, its own team, and its own admin. Group-level intelligence across all stores is available for dealer principals — including cross-rooftop demand comparisons and regional market views. The multi-tenant architecture was built specifically to scale across rooftops without losing per-store detail.

Entake doesn't replace either one. Your DMS handles units and deals. Your CRM handles pipeline and follow-up. Entake fills the gap they both leave open — the actual buyer conversation, before a deal ever exists. And when a buyer is ready, Entake pushes a fully structured buyer profile into your CRM so the deal desk starts with real intelligence instead of just a name and a phone number.