Payment comfort. Trade position. Switch opportunity. Real buyer intent. Every customer on your lot shares this — and right now it lives in your rep's head for ten minutes, then disappears. Entake captures every conversation as structured buyer intent, scores the opportunity, and gives your desk the deal strategy before the customer walks.
Watch how Entake turns the customer conversation into the deal strategy your desk needs — before the buyer disappears.
Captions on · 60 seconds · Real product
The real money is hidden in the deals that got mishandled before they ever reached the desk — and the customers who walked because of it.
Capture the conversation. Control the deal. Coach the rep. The three things every dealership manager wants to do — and the three things every other tool only handles partway.
The CNA (Customer Needs Analysis) structures every sales interaction into real buyer intent — payment comfort, vehicle preference, trade position, credit profile, down payment type, purchase timeline, and objection pattern. Captured in the conversation, not reconstructed after the deal falls apart.
Every active buyer profile is visible to the desk before the deal escalates. Intent score, equity position, deal complexity, switch elasticity — translated into plain-English deal strategy your manager can act on in seconds. Not after the rep needs help.
Every CNA shows you exactly where discovery broke down. System Coach lets reps practice the objection live before they face it on the lot. Coaching stops being a vague conversation and becomes a behavior queue tied to the same discovery process your store uses every day.
The scoring and insight algorithms behind every CNA, every coaching session, and every market view. Tuned around real showroom variables — payment posture, trade situation, switch elasticity — not a generic intent model.
Most software fails because management buys it and reps ignore it. Entake works in reverse — every feature is something a salesperson actually wants in their pocket on the floor. Management gets the data because reps get the value.
Pull any vehicle's full feature breakdown and a structured walkaround script in seconds. Reps sound like they've been on the floor for years — from day one.
Structured discovery, mobile-first, captured during the walk. The rep stays in control of the conversation — and the data gets captured at the same time.
Live scenario practice on the most common objections — payment, trade, credit, timeline, switch. Reps rehearse the moment before they face it on the lot.
Reps who log CNAs know their managers can see the pipeline. The accountability is built into the workflow — not bolted on as another report.
Three steps. One platform. Every sales interaction becomes structured intelligence the whole store can use.
Every customer interaction runs through a structured CNA — mobile-first, on the lot, during the walk. Payment comfort, vehicle type, trade position, credit, timeline, objection pattern. Captured as data, not stored in memory.
Every CNA is auto-scored for buyer intent and translated into deal strategy — payment pressure, equity position, switch elasticity, decision friction. The manager sees the deal before the rep needs to ask for help.
Discovery breakdowns surface as coaching opportunities. The same system that runs the conversation runs the rep's development. Coaching stops being a vague conversation and becomes a behavior queue tied to real captured data.
Most stores manage from last month's closed deals. Entake shows you what's actively being shopped on your floor — and what your trading area is asking for — right now, this week.
This is the longer-term moat. The longer your store runs Entake, the more your buyer data compounds — first into floor-level demand, then local market views, then regional patterns. Most dealerships never see this data at all.
What buyers on your floor are actually comfortable paying
What your buyers are asking for, not what you stocked last month
Percentage of active buyers coming in with a vehicle to trade
Buyers with a purchase timeline of days, not months
Demand data aggregated from buyers in your actual trading area
Structured discovery actually completed before the customer reaches the desk
Entake is built for independent and growing dealerships that need better sales execution without adding another bloated vendor platform.
Each role on the org chart gets a different piece of the system — and a different reason it matters.
You're stocking from what closed. Entake shows you what your floor is actually working — and what your trading area is asking for — before the next order hits the auction. That's a decision-quality advantage no competitor has unless they're also using Entake.
Right now, you find out what a customer wanted when the deal falls apart. With Entake, every active buyer profile is visible to you — payment, vehicle, trade, timeline — before the rep ever needs help. You work the floor with information, not guesswork.
When discovery is structured and captured, you can actually see where it broke down — whether the rep got the payment, asked about the trade, built vehicle certainty. You stop coaching from memory and start coaching from a record. And your floor stops losing data every time a customer walks.
Questions we hear from dealers before they get started.
Every week your floor runs without structured discovery is another week of deals walking out the door — and you'll never know which ones were closeable. Take 90 seconds to find out where your store is leaking, or book a 20-minute demo with the team.
Answer a few questions about your sales process, lead handling, CNA discipline, and close-rate visibility. We'll show you where your store is likely leaking deals before they reach the desk.